Chief Super Markets Survey

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You may win a $100 Gift Card!
If you'd like to be entered into a drawing for a $100 gift card for our stores, please include your name, daytime phone number, and email at the end of the survey.
We will use your name and phone number only to contact you if your name is drawn. We will not share any of the information with anyone.

1. Which of our stores do you frequent?
We have 13 stores and many customers shop at more than one. Indicate 1 for most often, and 2 for second most often if you shop at two.

#1	#2
		Celina Chief Supermarket 221 Summit St.
		Coldwater Chief Supermarket 810 E. Main St.
		St. Marys Chief Supermarket 1220 Indiana Ave.
		Defiance Chief Market Square 705 Deatrick St.
		Bryan Chief Supermarket 1380 S. Main St.
		Wauseon Chief Marketplace 810 N. Shoop Ave.
		Paulding Chief Supermarket 1069 N. Williams St.
		Delphos Chief Supermarket 1102 Elida Ave.
		Napoleon Chief Supermarket 1247 Scott Rd.
		Lima Rays Market 890 S. Cable Rd.
		Lima Rays Northland 120 W. Northern Ave.
		Lima Rays Marketplace 2100 Harding Highway
		Lima Rays Clocktower Plaza 927 N. Cable Rd.
		Defiance Chief Office 1340 W. High Street

2. How often do you shop in our stores?
If you shop at more than one, choose the store name next to the line you check.

	Almost daily
	Once or twice a week
	Two or three times a month
	Infrequently
	This is my first time shopping here

Please answer the remainder of the questions below based on your experience of the store you shop at most frequently.

3. Which newspapers do you read regularly?

4. Have you ever learned about our store promotions and happenings through newspaper ads?
Yes
No

5. Do you use the weekly ad to create your shopping list?
Yes, always Sometimes Not often Never

6. If you use our weekly ad do you find it
In the paper
At the store
Online

7. If you do use our Web site, what are you looking for?
Check all that apply. If you didn't know we had this content on our Web site until reading this, check the box in the green column that you likely will look for now that you know.

Now	Future
		Weekly ad
		Recipes
		Hours, directions, phone numbers, etc.
		Events and promotions
		General information about the store
		Other (like jobs)

8. What would you like to see more of on the Web site?
Product location
Product and producer information
Online ordering
Our own recipes
Health and nutritional information
Email program for new recipes, new items, etc.
Other :

9. Would you like us to share more information with you about food?
Check the categories of information you'd like us to provide more of.

Product descriptions
Recipes and cooking tips
Health and nutrition
Producer and grower profiles
Organic and natural products
Food trends and current issues

10. What are the primary reasons you choose our store?
Please rank 1, 2 and 3 for your three top choices.

#1	#2	#3
			Staff friendliness and helpfulness
			Product quality and freshness
			Variety of choices
			Availability of food and product information
			Store cleanliness and functionality
			Shopping here is fun!
			The store is close to my house/work
			A specific department or product
			Other

11. Which of the below are your favorite features of the store?
Please rank 1, 2 and 3 for your three top choices. (Not all features listed here are available at all stores.)

#1	#2	#3
			Produce
			Organic produce
			Bakery
			Deli
			Meat
			Seafood
			Grocery selections
			Nature's Best Organic Products
			Culinary Education
			Take Away foods (Rotisserie Chicken, Dinner's Ready)
			Wine
			Beer
			Frozen foods
			Dairy

12. Why are the above your favorite(s)?

13. Do you have any further comments?
What do you appreciate the most? What would you like to see us improve on? Feel free to comment on everything from signs to the food to anything else you can think of.

14. Age range of your home's primary shopper

15. And this primary shopper is
Female
Male

16. Are there any other comments you would like to share with us about your experiences in our store?

Thanks for completing this survey.

Optional Entry For Gift Card
If you'd like us to enter you in a drawing for a $100 gift card to our stores, please fill out the following information. Your name and phone number will ONLY be used to contact you if we draw your name. We will not share your information with any third parties. Drawing will be held on April 30, 2007.

Name
Home phone
Email

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